What Is Content Automation?
In the midst of an unprecedented content boom – and with no sign of slowing demand – small businesses, enterprises and everyone in between are creating more content than ever. But many struggle to efficiently deliver consistent omnichannel messaging to the right audiences. Typical problems include content that is housed in too many places, tedious and labor-intensive workflows for repurposing content across multiple channels, and a lack of streamlined collaboration for edits, updates, and approvals.
Enter content automation: This process helps automate content workflows, manage and store content assets for easy reuse, collaborate across roles and departments, and publish consistent content in a variety of formats and channels.
content automation
Why is content automation crucial for your business?
From existing customers to new prospects and employees, all of your audiences stand to benefit from content automation. It also serves all aspects of your business that require large volumes of frequently reused or highly regulated content assets.
Reduce Complexity
Spend less time performing error-prone and time-consuming tasks, duplicating assets because they were lost in the ether, and ensuring regulatory compliance.
Increase Content ROI
Content automation expands the value of your content by supporting easy reuse across multiple channels, using smarter insights to target the right groups, and streamlining content workflows.
Extend Your Reach
Quickly leverage different channels and find the best ways to resonate with customers, employees or other existing audiences while also accelerating the rate at which you reach new ones.
Key Focus Areas
Why do I need content automation?
Leveraging the power of automation lies in the ability to connect and integrate services, systems and solutions intelligently.
Services
Software, operations and workflow optimisation.
